Gavin Fung
UX Researcher
Gavin Fung
UX Researcher
Gavin Fung
UX Researcher
A bit about me
Hi, my name is Gavin and I am a UX Researcher and strategist. My journey started in academia, where I studied developmental psychology and focused on how children learn about the world and the role technology played in their education.
I believe ethnographic research methods and user interviews are powerful ways to create user-centric designs by aligning business strategies with user needs in order to build products and services that will enable people to learn, lead healthier lives and to enjoy the moment.
Design philosophy
Empathy leads to understanding
By listening to users with intent, compassion and empathy, we can start to understand what problems we are trying to solve, develop key experiences, prioritize features and design with a purpose.
Strategy
Strategy binds teams together to work towards the same goals and cadence. It also facilitates communication, expectations and pivots throughout the project lifecycle.
Test and Iterate
The process of ideation, build and evaluation, during all phases of the design process is fundamental to make amazing products and services. Constant validation yields confidence and solidarity to all everyone involved.
Toolkit
Research: User Research, Usability Test, A/B Testing, Rapid Iteration Test and Evaluation, Ethnographic Research, Contextual Inquiry, Card Sorting, Eye Tracking, Statistical Analysis, Persona development, Heuristic Evaluation, User Centric Design, Net Promoter Scores (NPS)
Prototyping: Axure, Flinto, Invision, Sketch, Adobe Experience Design(XD), Justinmind
Software: Usabilityhub, Morae Suite, Tobii Studio, SMI software suite, Photoshop, Illustrator, Microsoft Office Suite, Optimal Sort, SPSS, Adobe Analytics, Amazon mTurk
Work History
Sabre
Sr. UX Researcher // January 2018 - Present
Healthmine
Lead UX Researcher and Strategist // April 2017 - November 2017
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Establish user research methodologies throughout project lifecycle including generative research, evaluative research, moderated and unmoderated testing.
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Develop holistic UX strategy to inform product road map and development to ensure increase customer satisfaction and engagement.
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Promote user centric designs by deploying generative and evaluative user research methods to ensure optimal web, mobile and system UI and UX.
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Convert pain points to opportunities through user interviews and task analysis to identify product enhancements.
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Advocate for UX process by present research findings, actionable recommendations and future directions to team members, VPs, and C level executives.
American Airlines
Senior UX Researcher // March 2015 - April 2017
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Conducted various user research methodologies and provided actionable recommendation on over 30 projects to support and align UX scope, design and strategy.
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Aligned business requirements and strategy to user needs across all digital channels in B2B and B2C projects.
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Developed and presented customer profile and journey map created by utilizing customer data base and qualitative data to high level executives across all digital channels as part of enhancing digital and user experience strategies.
Equity Metrix
User Experience Researcher // Dec 2014 - March 2015
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Optimized digital workflow process across multiple applications.
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Provided actionable design and user interaction recommendations to stakeholders.
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Conducted ethnographic research to identify users’ needs and frustration to improve workflow process and efficiency.
Usability Sciences
User Experience Analyst // June 2013 - Nov 2014
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Identified client goals, created customized usability projects, moderated test sessions, wrote and presented findings and actionable recommendations.
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Conducted over 20 usability projects from start to finish in multiple industries for fortune 500 companies such as: Kimberly-Clark, Fannie Mae, Dish Network, FedEx, J.C. Penney, Office Depot, Discover Card and more.
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Reported and presented actionable recommendations to high level clients comprised of individuals from researchers to Vice Presidents.
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Developed and strengthened storyboard methodology by designing graphical interfaces and test scenarios.
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Published 2 UX articles: Usability Quick Review: Spotify, The Case for Responsive Web Design